Marketing & Support
Campaign review
From “Q3 paid campaigns review” · sample report
In short
Search beat targets; social spend underperformed and moves to retargeting.
Results
- Search
- Cost per lead $42 against $55 target
- Social
- Click-through 0.6%, below the 1% goal
- Decisions
- Shift 20% of social budget to retargeting
- Actions
- Jo refreshes ad creative by the 15th